One of the more common messages I receive from my dad these days is along the lines of “get that photo of you with a beer off Facebook, no one will hire you!”. While I’m no raging alcoholic he does raise a valid point, employers are increasingly looking at candidates social media pages (Snowdon, 2011). In fact, 92% of employers would investigate a candidates profile before making a decision on whether or not to employ them according to recruiting platform Jobvite.
One of the key ways in which an authentic profile can be created is by the linking of multiple social media sites in order to best market yourself. This was raised in the previous topic when a blogger referenced this linking of sites with an increase in validity, while Lisa Harris (2014) recommends implementing the same display picture on every social media site used by a person in order to help “market yourself” by encompassing networking and previously developed skills and attributes.
Figure 1: Created by Arthur Boulding using data from Jobvite (2015).
Employers are thus increasingly using social media to assist them in the recruitment process. It is interesting however to investigate the platforms they mainly choose to investigate. Jobvite’s survey in 2015 reported that 87% of employers will use LinkedIn to vet a candidate, while 55% will use Facebook and 47% will use Twitter, while the same survey in 2014 gave slightly higher percentages for each site in a similar ratio.
These figures would rate the importance of LinkedIn dramatically above other social media sites in the professional world, reflecting the website’s key purpose which is to produce a professional identity while creating a professional network. LinkedIn is not just useful as a tool for being employed, it is vital in inter business networking as it allows for both companies and individuals within them to make and use accounts, with Tapscott (2014) suggesting that greater inter connectivity within an organisation as well as externally can be a beneficial collaboration of knowledge. The below video again emphasises the importance of LinkedIn in networking while employed (rather than seeking employment).
Another aspect that is considered vital to the development of an authentic online professional profile is that of blogging. When writing in depth about a subject regularly it can keep you updated and knowledgeable on a topic while demonstrating creativity, commitment and professionalism (Harris, 2014) which can be particularly effective when the subject is that of ones chosen industry.
L Harris, 2014, Using social media in your job search, University of Southampton, available at: http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/ accessed on 10/11/2016.
M Henley, 2014, How to Create a Killer LinkedIn Profile, The Effective Marketing Company, available at: https://www.youtube.com/watch?v=C5xtQKLvX4U accessed on 10/11/16.
Jobvite, 2014, Social recruiting Survey, available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf, accessed on 09/11/2016.
Jobvite, 2015, The Jobvite Recruiter Nation Survey, available at: https://www.jobvite.com/wp-content/uploads/2015/09/jobvite_recruiter_nation_2015.pdf accessed on 10/11/2016
G Snowdon, 2011, The Rules of Social Reccruiting,The Guardian, available at: https://www.theguardian.com/money/2011/aug/19/rules-social-recruiting-linkedin-twitter-facebook accessed on 09/11/16
D Tapscott, 2014, Five ways talent management must change, World Economic Forum, available at: https://www.weforum.org/agenda/2014/10/don-tapscott-talent-management-millennials/ accessed on 10/11/2016.
A Welch, 2016, Topic Two: Multiple Online Identities, WordPress, available at: https://akrw2795.wordpress.com/2016/10/30/topic-2-multiple-online-identities-a-representation-of-who-you-really-are/ accessed on
Admin, 2014, How blogging can help you get a job, available at: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ accessed on: 10/11/2016
Image, available at: https://media.licdn.com/mpr/mpr/shrinknp_800_800/AAEAAQAAAAAAAAOIAAAAJGY5Njg2MzJlLWEwYzItNDgyNC1hMDU1LTVjODg3MWUzOWU5OA.png accessed on 10/11/2016